Results you can’t ignore

Our clients come to us for our expertise in five main areas:

• Proposition development
• Copywriting and content development
• Online marketing
• Social media
• Decision support tools

Proposition development: grow your business

A clearly defined proposition is the foundation for to convincing people to buy your product or service. The rest of your marketing activities build up around it. A clear identity also helps you to get more from everybody in the organisation, from sales to customer service. Often those responsible for product development struggle to communicate the benefits of their “baby” to prospects and even their internal colleagues. We can help you to create succinct value propositions for each audience — market segments, geographies, internal and external — that get your message across powerfully and precisely. This will help you to craft great collateral, develop successful campaigns, generate PR that gets printed and produce compelling thought-leadership materials.

This includes:

• Market research
• Proposition development
• Business planning
• New business development
• Channel sales development — read our article on building an indirect channel

Content development: make your message hit home

Copywriting isn’t just about spelling and good grammar. Words can inspire, motivate and — above all — sell! Like any self-respecting agency, we can help you to craft pages of beautiful copy. What makes us different is our approach. We start by understanding your company and its products and services, customers and prospects. That understanding enables us to communicate your proposition as powerfully as possible. And because we take the time to get to know you, we’re easy to brief and can respond extremely quickly.

This includes:

• Information design
• Copywriting — read our blogs on copywriting
• Content development

Online marketing: get real results

Like everything that we do, our web design services focus on results. We can help you turn your website into a source of competitive advantage and revenue. Forget SEO: to generate meaningful visits and turn them into leads you just need to focus on having a well-structured website, with great, up-to-date content. That’s where we start.

This includes:

• Content consultancy
• Web design
• eCommerce
• Content management

Social media: engage with your customers

You can’t ignore social media. But before you jump in, think about what you’re trying to achieve and what investments make the most sense. Let’s be honest: you can’t just outsource your social media program to us (or any agency) — the connections you make with your constituents have to be genuinely from you if you’re to really engage with them. But we can offer plenty of other help, including advising you on the right channels and venues to use, as well as how to avoid the most common pitfalls and how to make the most of the connections you build up.

This includes:

• Advising on best practices — read our article on starting out in social
• Setting up accounts and services
• Helping generate regular content
• Leveraging connections for marketing insight

Decision support tools: get the right result

Interactive tools can be a powerful way to get your message across. They can help you to engage with your customers, whether it’s helping them to identify the right solution for their needs, quantifying potential savings/ROI, or boosting adoption of a new service. They can also help your sales staff, for example profiling customers and matching them against appropriate products. We can help you identify the right circumstances to use them, define the underlying logic and model the different outcomes, and develop the appropriate kind of tool. That might be as simple as developing an interactive diagram, building a spreadsheet model, or creating smartphone or tablet applications.

This includes:

• Consulting
• Decision modelling
• Tool development
• Application development
• Infographics

See some recommendations of our services on LinkedIn. If you’d like to know more about any of our services, then please contact us.