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	<title>Gloo Communications</title>
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	<link>http://gloocomms.com</link>
	<description>A practical marketing and communications agency that&#039;s focused on results</description>
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		<title>What’s a marketing agency blog for?</title>
		<link>http://gloocomms.com/blogs/why-blog/</link>
		<comments>http://gloocomms.com/blogs/why-blog/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 11:06:50 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1711</guid>
		<description><![CDATA[Like you, we’re interested in return on investment in marketing. Especially because we’re a service business, and every hour we waste is an hour we can’t get back. So as we sit down to write a new post, when we’ve got plenty of paying work to be doing instead, we find ourselves asking: is a blog the best way we can be marketing our business? What’s the value in it for our readers, and for us?]]></description>
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		<title>Marketers: step away from the camera!</title>
		<link>http://gloocomms.com/blogs/video/</link>
		<comments>http://gloocomms.com/blogs/video/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 10:32:38 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1678</guid>
		<description><![CDATA[Online video is rich, creative, seemingly an irresistible opportunity for any brand to stand out and “go viral”. But it's not always the right choice for marketers looking to communicate internally or externally. There are three problems to consider before you raise the PO.]]></description>
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		<title>Give the gift of dignified marketing</title>
		<link>http://gloocomms.com/blogs/christmas/</link>
		<comments>http://gloocomms.com/blogs/christmas/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 10:32:39 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[price promotion]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1584</guid>
		<description><![CDATA[Christmas can be tough for marketers, especially if the company is in hard times. But before you start a big price-slashing promotion or daily email to your entire customer base, think about the long-term effect on your brand.]]></description>
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		<title>Of elephants and invisible gorillas</title>
		<link>http://gloocomms.com/blogs/elephants/</link>
		<comments>http://gloocomms.com/blogs/elephants/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 19:11:40 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[standout]]></category>
		<category><![CDATA[style]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1530</guid>
		<description><![CDATA[For many years we've loved the phrase "the elephant in the room". It's a striking metaphor that captures the idea of something important looming in the background that everyone sees, but nobody mentions. When clients bring us in on projects, we often spot an elephant or two looming in the background. We think that it's part of our job to ask about them for the good of the project. What do you think?]]></description>
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		<title>Netflix u-turns on Qwikster</title>
		<link>http://gloocomms.com/blogs/netflix/</link>
		<comments>http://gloocomms.com/blogs/netflix/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 17:10:34 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[how not to do it]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1478</guid>
		<description><![CDATA[As Netflix announces its u-turn on the Qwikster split, we ponder the problems and what we can learn from its mistakes.]]></description>
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		<title>Don&#8217;t be afraid to ask</title>
		<link>http://gloocomms.com/blogs/dont-be-afraid-to-ask/</link>
		<comments>http://gloocomms.com/blogs/dont-be-afraid-to-ask/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:00:52 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1392</guid>
		<description><![CDATA[Reliable data can help you better target your proposition to your customers. So why do so many companies do such a bad job of it? There's an easy way to get the information you need, without snooping around list brokers or trawling your logs. Why not just ask your customers?]]></description>
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		<title>How not to do email marketing</title>
		<link>http://gloocomms.com/blogs/how-not-to-do-email-marketing/</link>
		<comments>http://gloocomms.com/blogs/how-not-to-do-email-marketing/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 17:09:56 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[eDM]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[how not to do it]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1307</guid>
		<description><![CDATA[We keep getting emails from SEO companies (maybe you do too). Unfortunately for them, they're terrible examples of how to market and sell by email. Fortunately for us, they're a great reminder of how to get the basics right.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Save time with our &#8216;quick review labels&#8217;</title>
		<link>http://gloocomms.com/blogs/quick-review/</link>
		<comments>http://gloocomms.com/blogs/quick-review/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 12:02:31 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[how not to do it]]></category>
		<category><![CDATA[marcomms]]></category>
		<category><![CDATA[slides]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1282</guid>
		<description><![CDATA[Reviewing <em>another</em> PowerPoint deck or brochure draft? Make it easy on yourself: use Gloo's Instant Review Labels to flag up 30 of the most common writing and design mistakes for your agency or colleagues to fix.]]></description>
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		</item>
		<item>
		<title>When did annoying people become a good idea?</title>
		<link>http://gloocomms.com/blogs/annoying-adverts/</link>
		<comments>http://gloocomms.com/blogs/annoying-adverts/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 18:33:32 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[interstitials]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1199</guid>
		<description><![CDATA[There are a bunch of new online advertising techniques that quite frankly bother us. If you have to work that hard to get your message in front of readers &#8212; if you have to shout that loudly &#8212; you're not going to make the best impression on the poor consumer. It's the online equivalent of slashing a prospect's car tyres to stop them leaving the store: you get their attention, but they're not exactly going to be receptive to your pitch.]]></description>
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		<title>Timing is the thing, it&#8217;s true</title>
		<link>http://gloocomms.com/blogs/timing/</link>
		<comments>http://gloocomms.com/blogs/timing/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 11:34:22 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[how not to do it]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gloocomms.com/?p=1154</guid>
		<description><![CDATA[Timing your campaigns is more important, and more complex, than most marketers think. We offer four insights into this mystical marketing discipline so you can make your campaigns more successful, and understand why you get the results you do.]]></description>
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