Events of all kinds — large or small, for CIOs or developers — are a lot of work, and they can be expensive, too. But they’re undeniably still an important part of engaging with the people that matter. So, how do you get more bang for your buck?
In Gloo’s first year we’ve won and kept some brilliant clients, lost a couple, and seen plenty of other agencies at work, too. Now’s the time for us to share the inside scoop: how to tell a good agency from bad, and find one that’ll be a great partner for you for years to come.
Good thought leadership shows that your company has vision and talent to back up the big claims. But there are plenty of pitfalls between you and a mind-blowing keynote. Here’s how to avoid them.
Presentations (the decks, at least) are something that most people do badly. It’s become a cliché of business life: "death by PowerPoint"; boring slides, too much text, too long. But what people generally mean is that the message wasn’t relevant to them, or that there was no clear argument. Often a good presenter will be able to work around even the worst set of slides. But wouldn’t it be better if the slides supported the presenter?
Feedback is a fundamental part of the client-agency relationship, at every stage of a project. And just as in any relationship, it’s when communication breaks down that you’re in real trouble. Many clients turn to us in the first place precisely because they’ve had a communication breakdown with their incumbent agency — it happens all too frequently. Here’s our advice on communicating effectively to achieve better results.
It’s a big field, so how do you get where you want to go? In this short primer we answer the six fundamental questions. It will help you to avoid the pitfalls and achieve more, more quickly.
We’ve already looked at the two mistakes that kill customer advocacy programs. Now let’s look at the solution. We’ve got five pieces of advice that can help you make a real success from your customer references.
Surveys show that customer references are the most influential marketing tool around. Your customers can advocate for your business with a level of credibility that you simply can’t achieve on your own. Yet most marketing people will say that capturing customer advocacy through a reference programme is one of the hardest activities they manage.
Search engine optimisation is nonsense. Perhaps a little bit of an exaggeration, but not much. It’s certainly true to say that the SEO tricks peddled by most of the self-proclaimed experts out there are at best useless, and at worst damaging.