Who are we?
We’re marketing veterans, but that doesn’t mean we’ve been worn down into conformity. In fact, we take a refreshingly different approach. People who have worked with us before comment on the creativity of our ideas and the honesty of our advice. Our creativity isn’t limited to stylish design — we pride ourselves on coming up with novel solutions to even the most intractable of problems. And when we don’t think that something will work, we’ll say so.
Here’s what some of the team had to say, in their own words.
My fascination with technology began at primary school when I encountered the ZX81 Spectrum, no really. By the mid-80s I’d developed a prowess with spreadsheets and macros, which a degree in politics at Nottingham did nothing to quell. But university did get me interested in marketing; and that’s where I’ve stayed, building particular experience in B2B and channel marketing. I started work in the automotive sector, but moved into IT when I joined UUNET in 2000, which went on to become MCI and eventually Verizon. I’ve been ‘agency side’ for about eight years now. At Gloo I get to indulge both the creative part of my brain — helping clients think through the impact of social, business and technology trends — and the analytical side — poring over research findings and learning about new technologies.John Jameson, managing director
Although it might look like I move with the vigour of youth, I’ve been writing about IT for over a decade. After landing a degree in English language and literature from Oxford University, I went into gadget journalism, honed my IT copywriting skills in an agency job, before moving into writing analysis for research giant Gartner. Along the way I found time to pick up a CIM diploma in marketing, a massive beard, two motorbikes, two pet rats, and a drawer full of old mobile phones. My role at Gloo is content director, spreading the joys of no-nonsense communications and digital-savvy marketing to anyone who’ll listen.Anthony Newman, content director
What are we like to work with?
We’re focused on being straight-talking and easy to work with. Have a look at our terms and conditions to see what we mean — we just don’t do legalese.
We’re all about providing good value and producing great results — not the clever-sounding methodologies, fancy diagrams, or exorbitant rates you might have seen from other agencies. We’ve been in your shoes and we know the pressure you’re under to get results. So we go the extra mile to help you meet your deadlines and exceed your targets.
Well, we were stuck for a name — but that joke only occurred to us afterwards. Our objective when looking for a name was to think of something short, memorable and which hinted at our approach — communications that stick. It wasn’t our original choice of spelling — that was dictated by the availability of domain names rather than wanting to be trendy or cool.